Julian Sinnige Joins Team to Expand European Business

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julian-sinnige is pleased to welcome Julian to our team as our new Benelux Country Manager to help expand our European business.

Julian joins our team with 17 years of experience in the technology industry, covering a broad range of areas including 4G LTE solutions. Beginning in consumer electronics, after qualifying with an engineering degree from Hogeschool Utrecht, Julian has worked in several senior sales and management roles in BCC and Media Markt. In his most recent position, Julian developed a range of 4G LTE propositions for the business and was instrumental in taking these to market.

“Joining is an exciting move for me. As the leading distributor of 4G LTE and IoT solutions for Europe, we have already achieved amazing things with our channel; and as we look to increase our strategic presence in the Benelux to better support our partners, I look forward to being part of this. I will be helping to not only enhance our services, but also to expand our customer footprint,” said Julian, new Benelux Country Manager for the company.

“ is solution-orientated and I learnt early on in my career that offering the right solution for the customer’s particular demand or problem was key, so it will be a very natural transition for me.”

The new appointment is the first in a series of fresh investments in Europe for, so stay tuned for more news in the coming months.

“We are so pleased to be welcoming Julian to our European team,” said Huw Thomas, Head of European Sales for, “His experience will be invaluable as we look to grow the European business. Working with our existing team, Julian will be in-region to give a more local presence – enabling us to better support our channel.”

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