Cookie Policy


This website  (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the Accept button on Our Cookie pop-up banner OR when you have selected your preferred Cookie options in Our Cookie preference management tool, which can be accessed by clicking “Manage preferences” from the Cookie pop-up banner, and have selected “Accept all” or “Save my choices”. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.


1. Definitions and Interpretation

1.1       In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and, where applicable, the UK GDPR;
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the UK GDPR and the Data Protection Act 2018 (the “Data Protection Legislation”); and
“We/Us/Our” means Westbase Technology Ltd, trading as


2. Information About Us

2.1       Our Site is operated by Westbase Technology Ltd. We are a limited company registered in England and Wales under company number 02328219. Our registered address and our main trading address is Westbase House, 2 Lodge Way, Severn Bridge Ind. Est., Caldicot, NP26 5PS.

2.2       Our VAT number is GB 484 164237

2.3       Our Data Protection Officer can be contacted by email at, by telephone on 01291 430567, or by post at the address in 2.1 or through our Contact page on Our Site.


3. How Does Our Site Use Cookies?

3.1       Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site.. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

3.2       By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site to operate the website, measure performance, to store your preferences and to personalise your marketing experience For more details, please refer to section 4 below.

3.3       All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1    Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

3.3.2    Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

3.3.3    Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

3.3.4    Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

3.3.5    Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

3.3.6    Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

3.3.7    Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4       Cookies on Our Site are not permanent and will expire as indicated in the table below.

3.5       For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy..

3.6       For more specific details of the Cookies that We use, please refer to the table below.


4. What Cookies Does Our Site Use?

4.1       The following first party Cookies may be placed on your computer or device:

Type Cookie ID Duration Description
Necessary myLang 1 day set this cookie to store language preferences, in order to serve up content in the stored language.


Necessary cartSession 1 day set this cookie to store shopping cart items, ensuring users can browse and add to cart correctly.


Necessary westbase_marketplace_session 2 hours set this cookie to authenticate, allowing users to authenticate once and stay logged in.


Performance __cfruid Session . Cloudflare sets this cookie to identify trusted web traffic.
Performance AWSALBCORS 7 days Amazon Web Services set this cookie for load balancing.


Performance wpEmojiSettingsSupports Session WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.


Performance XSRF-TOKEN 2 hours Wix set this cookie for security purposes.
Performance pll_language 1 year Polylang sets this cookie to remember the language the user selects when returning to the website and get the language information when unavailable in another way.


Performance __zlcmid 1 year Zopim sets this cookie to store a unique user ID.
Performance __zlcstore Never Zopim sets this cookie to store information about the current status of the chat.


Performance zte2095 Session set this cookie to enhance the performance and functionality of the website


4.2       Our Site uses analytics services provided by Google and Active Campaign. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.3       The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

4.4       The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Type Cookie ID Duration Description
Analytics prism_* 1 month Active Campaign sets this cookie to track and store interactions.
Analytics _gcl_au 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
Analytics _ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
Analytics _ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
Analytics CLID 1 year Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.


Analytics _clck 1 year Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.


Analytics MR 7 days This cookie, set by Bing, is used to collect user information for analytics purposes.
Analytics SM Session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.


Analytics _clsk 1 day Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording.


Analytics ac_enable_tracking 1 month This cookie is set by Active Campaign to denote that traffic is enabled for the website.


Analytics _uetsid 1 day Bing Ads sets this cookie to engage with a user that has previously visited the website.


Analytics _uetvid 1 year 24 days Bing Ads sets this cookie to engage with a user that has previously visited the website.


Analytics SRM_B 1 year 24 days Used by Microsoft Advertising as a unique ID for visitors.
Analytics MUID 1 year 24 days  

Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.


Analytics ANONCHK 10 minutes The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well.


Analytics MSPTC 1 year 24 days Microsoft Advertising set this cookie to enhance users advertising experience.



5. Consent and Control

5.1       Before Cookies are placed on your computer or device, you will be shown a pop-up banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use.

5.2       In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.3       The links below provide instructions on how to control Cookies in all mainstream browsers:

5.3.1    Google Chrome:

5.3.2    Microsoft Internet Explorer:

5.3.3    Microsoft Edge: (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

5.3.4    Safari (macOS):

5.3.5    Safari (iOS):

5.3.6    Mozilla Firefox:

5.3.7    Android: (Please refer to your device’s documentation for manufacturers’ own browsers)


6. Changes to this Cookie Policy

6.1       We may alter this Cookie Policy at any time.  Any such changes will become binding on you on your first use of Our Site after the changes have been made.  You are therefore advised to check this page from time to time.

6.2       In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.


7. Further Information

7.1       If you would like to know more about how We use Cookies, please contact Us at, by telephone on 01291430567 or by post..

7.2       For more information about privacy, data protection and our terms and conditions, please visit the following:

7.2.1    Our Privacy Policy.