Westbase Technology Appointed LANCOM Systems UK Distributor




Westbase Technology has been appointed as the official LANCOM Systems UK distributor, and will forthwith represent the company’s leading networking solutions for businesses and the public sector.





LANCOM Systems boast a true end-to-end networking portfolio which delivers a range of wireless access points, VPN routers, switches and more. Focused on delivering the highest performance networking hardware, LANCOM products are known and trusted for three key attributes: being highly secure, highly reliable and highly sustainable.

The LANCOM range will extend Westbase’s portfolio to include wired and WiFi networking solutions, enabling the company to expand its hybrid networking options. The expansion of technologies in business today is driving the need for truly flexible connectivity options, and hybrid networking is the answer to this as it enables organisations to blend the best connectivity options for multiple requirements into a unified networking solution.


A new partnership

Peter Hoekstra, Director of International Sales at LANCOM Systems looks forward to the opportunities afforded by the partnership; “With more than 25 years of experience Westbase is a wireless expert and has an outstanding reputation in the industry. Their excellent references and contacts complete their profile. The partnership with Westbase is an important step towards improving our market position in Europe’s biggest ICT-market by offering our network solutions and establishing ourselves in the UK as European network professionals.”

“Although specialists in wireless technologies, specifically cellular applications, Westbase has always delivered hybrid networking solutions where needed, and the demand for such has increased in recent times as businesses look to leverage the benefits of all forms of connectivity. Adding the wireless LAN and networking solutions from LANCOM to our portfolio enables us and our channel to more fully address this market demand,” said Sacha Kakad, Managing Director at Westbase Technology.

Furthermore, it has long been a requirement for Westbase Technology that it’s core networking portfolio is cloud-managed – simplifying remote monitoring and management, as well as reducing total cost of ownership. Although not available today, LANCOM Systems has a cloud management tool coming later this year which they announced at CeBIT in March:

“Our customers are showing particular interest in cloud-based network management solutions, and it’s something we have always championed as the most effective way to manage a hybrid enterprise network,” said Kakad, “Westbase is very happy that the high quality, end-to-end LANCOM product portfolio will enable us to meet the increasing demands for both reliable and flexible networking solutions.”


Supporting the Westbase channel

As well as delivering leading products, LANCOM Systems has been selected as a Westbase Technology vendor partner because they have a strong channel focus; Kakad added, “Westbase is committed to providing our channel-partners with full support from project and technical consultancy, to sales and marketing. LANCOM’s own channel model also takes this approach, making them a great vendor partner to work with.”



To find out more about LANCOM Systems please go to our dedicated partner page, or to see the full product range go to our online store. Alternatively you can call +44 (0) 1291 437 567 and speak to your account manager or contact us through our contact page.



sales incentive programmeIntroductory Channel Sales Incentive Programme


To celebrate the launch of the LANCOM Systems portfolio, Westbase Technology is offering our channel partners a very special sales incentive programme.

For the first 20 channel sales booked above a value of £5,000 (subject to a single PO), Westbase will reward the responsible channel sales executive with a 16MB iPad Air 2, or the equivalent amount in high street vouchers.

In addition to this, Westbase are also running an extended incentive programme between 1 June and 30 November 2016 which will reward the channel sales executive with the highest overall sales booked with £2,000 in high street vouchers (subject to minimum total sales being above £25,000).

Furthermore we will also be offering the first 10 channel partners to drive £10,000 in LANCOM sales revenue, the option of marketing or training support to the value of £1,000 (if taken as marketing support then the partner must match the £1,000 on a 1:1 basis).

To take part the reseller must be signed up as an approved LANCOM reseller by Westbase, and the company must also complete this landing page to register their sales team for the programme. For more information about this sales incentive programme, please contact your account manager.