The deal once it goes through later this year will result in improved reception for customers of both companies. This will also lead to a quicker roll out of 4G services in the UK. They will pool their resources together to launch 4G services by 2015 rather than 2017, the target set by Ofcom. The Joint Venture will also help in keeping the costs down for both operators.
Westbase will be distributing many 4G / LTE products once the 4G network goes live in the UK.
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