The Growth of the Connected Car Industry


Connected Car Growth



Business Insider Intelligence has reported that by 2021 there will be over 380 million connected cars on the road, and global shipments of cars with connectivity will reach 69 million over the course of the next four years.




As the Internet of Things continues to revamp major industry sectors such as manufacturing and agriculture, another industry also seeing significant growth due to the adoption of the IoT is the connected car market. According to BI Intelligence, the connected car market saw significant growth in 2015 and it is expected to continue to accelerate over the next five years.

The connected car market has primarily been fuelled by today’s consumer expectations of a connected experience in nearly any scenario. From real-time access to a broad range of information, to additional customer care options, connected car services are a value-add which many car owners look for when making their purchasing decisions. A European survey by TNS and the BearingPoint Institute found that 6 in 10 people said that connected features influenced their decision to buy a particular vehicle and 32% of people rated connectivity as an important part of their purchase criteria.

Parallel to this growth of the consumer connected car market, the adoption of in-vehicle connectivity solutions for corporate fleets has also been increasing at a rapid rate. More and more industries are beginning to see, and reap, the added benefits of a connected mobile workforce and are opting for an in-vehicle cellular connectivity solution to enable this.

In today’s business world, where organisations are constantly looking to improve their services while becoming more efficient, on-the-road connectivity for mobile workforces has become a necessity. Supporting a range of application requirements, in-vehicle networking solutions are being used to deliver:

  • Real-time cold chain monitoring
  • Fleet telematics direct to the control room
  • WiFi hotspots to connect field teams on the go
  • Mobile asset tracking
  • CCTV monitoring and management


Applicable and valuable to a broad range of industries, such as utilities, emergency services and public transport, in-vehicle networking is enabling organisations to be more effective on the road. For example, in-vehicle connectivity allows freights to monitor their loads more effectively and accurately, field teams and emergency service fleets can remotely access and update central systems for real-time information sharing, and public and private passenger transport organisations are able to enhance their passenger experience.

There is no doubt that connected vehicles are helping organisations to better manage their fleets and optimise their field teams, but managing this mobile network can be a challenge in itself. By delivering this network with an enterprise-grade, cloud-managed 4G LTE solution though, this challenge becomes greatly simplified and easily met.

By using a cloud-managed solution, IT teams in the central office can have full visibility of their entire vehicle network, regardless of the fleet’s locations. Using a cloud-management platform allows centralised teams to easily manage, monitor and update each device; if one goes down it can be troubleshot and diagnosed remotely to assist in getting it back online as quickly as possible, without having to send out a technical repair team or bring the vehicle in. It also means that firmware updates can be delivered remotely, keeping the hardware up-to-date and secure at all times.

At Westbase Technology all of our 4G LTE and hybrid networking solutions can be cloud-managed as we believe that it is not only essential to the management of distributed estates, but it is also essential to reducing total cost of ownership.