So how’s that Broadband working for you?

Whether its culture, income, sport or employment, there are reasons why parts of the UK differ to others. Consumers and businesses in the UK are subject to regional variations in their day-to day activities, including their ability to connect and get access (wired or wirelessly) to the internet via broadband.

First there were cables and discs (good old AOL) to help us get online, but then we all wanted to get ‘mobile’ with laptops, Wi-Fi and smart-phones. That’s when we started talking about the importance of the ‘G’ – 2G, 3G and 4G. ‘G’ simply stands for a generation of wireless technology, with each new iteration (counting upwards) offering faster internet access than the previous one. Can you remember 1G? Well don’t be surprised if you don’t because when 2G was launched, everything prior was simply dubbed as 1G.

2G was a leap forward offering digital data services for fixed and wireless connectivity and everyone’s thumbs went text messaging crazy! Then 3G was on our doorstep offering a faster connection again with mobile access to emails, office systems and social networks. Now 4G is getting ready to go live, but will the initial costs warrant the benefits? Let’s wait and see. There has even been talk of 5G, but let’s not run before we can walk.

With the explosion of popular consumer technology over the last few years (yes Apple and Google I’m looking at you), connectivity and the mobilisation of workforces and communities has become one of the most important factors in driving forward both the economy and our social interactions. So if you watched this summer’s Olympics, like on Facebook, tweet on Twitter, sell via Salesforce or collaborate on Basecamp, you’ll need a decent speed broadband to connect your ever-increasing world.

According to OFCOM (the communications regulator in the UK) the average broadband speed in the UK is 7.6Mbit/s. So if you’re not happy with your speed above or below that average you will have been heartened by news of the launch of 4G.

The 4G network is due to go live on October 30th, with EE (Everything Everywhere, owners of Orange and T-Mobile) already having trialled 4G coverage in London, Birmingham, Cardiff and Bristol. Other cities to get the high-speed connectivity include Belfast, Derby, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Manchester, Nottingham, Newcastle, Sheffield and Southampton.

When you think of 4G, think streaming videos and a great multi-media experience at home or connecting your workforce no matter where they are and expanding the capabilities of your business. However, what’s really interesting is what products will be available to deliver the 4G promised land.

I managed to get my hands on an iPhone5 when it was launched (hasn’t left my side since), but apart from that have you really heard about any other 4G products or devices? Don’t worry if you haven’t, we have something waiting in the wings for you…the 4G100W from NetComm Wireless. So if you are at home or in the office, I won’t give you the full sales pitch. Let’s just say that with this new router you CAN take advantage of high-speed wireless broadband, connecting business and home equipment including laptops, tablets, smart phones, gaming consoles and digital TV’s to the wonders of the internet.

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