Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 65 countries on six continents through over 10,000 points of sale, including more than 550 PANDORA branded concept stores.
PANDORA was planning to open one of its unique concept stores in Park City Center mall Lancaster, Pennsylvania, USA. However, an unforeseen strike by its Internet Service Provider (ISP) threatened to delay the opening by at least three weeks and potentially cause the store to miss part of the upcoming holiday shopping season. Furthermore, the store faced lease-associated penalties for missing agreed upon opening deadlines. Without an Internet connection, its premiere store had no way to transact business via credit cards and faced losing tens of thousands of dollars in lost revenue and landlord fees.
Tapping the IT expertise of eMazzanti Technologies, PANDORA’s computer partner, the retailer used a solution that included a Cradlepoint CBR450. Initially, the retail store relied completely on its 4G wireless broadband connection through the CBR450 to run its Point Of Sale system and handle card transactions seamlessly. As the Park City Center store got its ISP connection up and running, the CBR450 device functioned as an instantaneous 4G failover solution whenever the primary, wired Internet connection was interrupted.
PANDORA’s ISP was on strike making a hardwired Internet connection impossible for the store opening. Because the CBR450 used a 4G wireless broadband connection through a USB data modem the Park City Center store opened on time. Lost opportunity costs are as real a factor as actual revenue to a retail store, especially during a high volume holiday season. The 4G wireless broadband connection through the CBR450 helped ensure the Park City Center store’s data was safe.
* Case Study courtesy of Cradlepoint
Product - CBR450
Video - CBR450
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